OPPORTUNITY FRAMING FOR COMPLEX PROJECTS
Find the right problem first.
Doing the project right matters. Doing the right project matters more.
Frame the project before Gate 1, then run gates that make real decisions. Learn framing live with Iwona in the Opportunity Framing Practitioner cohort. Learn the decision gate process at your own pace in Mastering the Decision Gate Process.
Cohort starts Wed 18 Nov · Enrollment closes Sat 14 Nov
45+ years
Combined founder experience in oil, gas and mining projects
300+
Workshops facilitated, on projects worth over $10B combined
2000+
People trained in the decision gate process
3 continents
Capital projects in the UK, Australia and the USA
TWO PROGRAMS
Start projects right. Run gates that decide.
LIVE COHORT · BEFORE GATE 1
Opportunity Framing Practitioner
Frame a real project of your own with PATH (Prepare, Analyze, Target, Handle), live with Iwona and a small group.
-
9 live labs · Wednesdays 8–10 am CT
-
18 Nov 2026 – 3 Feb 2027
-
Invoice or purchase order
-
Enrollment closes Sat 14 Nov
Start with the free 2-day training, 12–13 Nov
WHERE PROJECTS ARE WON OR LOST
Five things that go wrong before anyone breaks ground
We rush to execution
A team that is planning looks slower than a team that is building, right up until the rebuild.
Success is never defined
Ask five people what a good outcome looks like. The gap is almost always wider than anyone expected.
Solutions come too early
Once a front-runner exists, the work becomes justifying it rather than testing it.
Alignment is assumed
Nobody disagrees in the kick-off. Disagreement surfaces at the first hard trade-off, when it is expensive.
Assumptions pass as facts
The most dangerous ones are never said out loud, because nobody thinks they need saying.
All five can be fixed at the start
All five can be fixed at the start, when fixing them costs least. The cohort teaches you how →
.png)
FROM THE FOUNDING COHORT
“People are now asking, ‘What’s the opportunity?’ instead of jumping straight into execution.”
Opportunity Framing Practitioner, founding cohort
“Instead of rushing into a decision, we discussed the big questions first, and ultimately decided not to proceed. It was the right decision.”
Opportunity Framing Practitioner, founding cohort
“I’ve already brought Opportunity Framing into my client work. The management team can now see that if they jump straight into execution, they’re going to miss important conversations.”
Opportunity Framing Practitioner, founding cohort
LEARN THE METHOD. BRING US IN WHEN THE STAKES ARE HIGH.
From the cohort to the room
STEP 2 · APPLY
Frame your own projects
Use the method and templates with your team or your clients. Bring questions to the graduate community.
LATEST ARTICLES
Notes from the front end
THE BOOK
Where Projects Are Won or Lost
A practical guide to early decisions, framing and governance, with case studies from oil, gas and mining.
FOR ORGANIZATIONS
Working with a whole organization or a consulting firm?
Wilson.biz also runs facilitated workshops, co-facilitation with your consultants, front-end implementation and in-house courses on your own process.